The opportunity
The Marketing Data Science & Analytics (MDSA) team is Instacart's analytical engine for Paid Media, SEO, and Retailer Marketing — partnering with channel leaders, Finance, and senior marketing leadership to ensure every investment dollar is guided by rigorous, causal…
What you'll do
Lead and develop a team of 5 Decision Scientists and Marketing Analysts,: owning their performance, growth, and day-to-day direction — setting and enforcing a high quality bar across all team output
Own the end-to-end delivery of MDSA's paid marketing analytics workstreams:: channel-level goal-setting, pacing, incrementality testing, acquisition and retention analysis, and Retailer Marketing measurement
Lead the team's contribution to the unified marketing measurement framework -: MMM, incrementality testing, LTV, MTA — coordinating MMM inputs, incrementality test organization, and reporting
Drive re-goaling, rebasing, and scenario modeling exercises that directly: inform how Instacart allocates its marketing budget
Serve as the primary analytical point of contact for senior marketing: leadership and Finance — owning those relationships independently and representing MDSA in MBRs, SBRs, and Pacing Meetings
Define and drive the Marketing Decision Science roadmap in partnership with: the Director, translating business priorities into sequenced analytical investments
What they're looking for
- Experience at a consumer-facing marketplace or high-growth technology company
- Familiarity with geo-experimentation, Bayesian methods, or causal inference frameworks
- Experience with LTV-based media optimization and budget allocation modeling
- Background in building or overhauling channel-level reporting and pacing infrastructure
