Senior Manager, Marketing Revenue & AnalyticsActive$120K

We are looking for a data-savvy and self-motivated Marketing Strategy & Analytics Manager to join our Marketing team and support the fast and sustainable growth of the HelloFresh, Factor and Chefs Plate businesses in Canada. The Marketing Revenue & Analytics Manager helps drive…

What you'll do

• Overseeing Canadian revenue optimization of new and existing customers, using: a small team to run analytics insights, processes, and practices that help drive top and bottom line revenue.

• Work closely with Finance Planning & Analytics to ensure top and bottom line revenue is on track to plan

• Lead all local experimentation in marketing performance monitoring and: responsibilities related to taking action on revenue.

• Lead the review and scoping of data requests for the Marketing Analytics: Team, as well as broader roadmap development.

• Stay up-to-date with industry and market developments that might impact business performance.

• Support and manage a small team of marketing analysts to help complete: analyses and deep dives that produce insights that drive transformative change for the organization.

What they're looking for

• Proactive analysis of performance & brand marketing data to identify gaps and: opportunities for KPI improvement (acquisition, CACs, brand awareness, LTV, etc.), and work with channel managers to implement insights and push initiatives forward.
• Play the role of driving the insights generated by the analytics team to: tangible action and projects adopted by the rest of the marketing team.
• Be the voice for the marketing analytics function, supporting the local: marketing team in understanding new metrics and teaching foundational analysis skills.
• The key contact for the Global Marketing BI and other marketing analytics: teams in other markets to drive cross-market collaboration, best practice sharing, and insights.