The opportunity
At Affirm, we exist for the moments that matter—giving people a clear, predictable way to pay over time, with no hidden fees, no surprises, and no tradeoffs on what matters most.
What you'll do
Develop the strategy and run the campaign. Decide what we’re trying to: change, with whom, and in what order. Set the sequence, pick the moments, and know what each one is supposed to do. Shift the dynamic from an idea we’re explaining to language other people naturally use.
Shape what becomes news. Be in the conversations where people are deciding: what to cover and what counts as news, weaving Affirm into them rather than reacting to them.
Build the proof. Help shape original consumer research and third-party data: into evidence that lets people outside Affirm make the argument correctly and persuasively without us in the room.
Build the media bench. Earn the trust of a focused group of reporters,: columnists, editors, producers, podcasters, and independent writers who shape consumer finance and policy conversations, and become the source they come back to, including on stories that aren’t about us.
Partner on outside voices. Work with our public affairs and government: relations team to build lasting relationships with consumer advocates, academics, and credit experts, starting with listening rather than endorsement requests. Design the dinners, briefings, and roundtables where the right people meet each other and the argument gets pressure-tested in person.
Put our perspective where decisions get made. Prepare executives and credible: outside spokespeople for the moments that matter, from op-eds to panels and interviews, and work with public affairs so the arguments and themes we care about reach policymakers, regulators, and the people who advise them.
What they're looking for
- Know whether it is working. Track whether the argument is actually showing: up: in how reporters frame the category, in the language advocates and policymakers use, in earned sentiment. Bring the honest read, including when a tactic is visible but not moving anything.
- Campaign mindset: You think in arcs rather than announcements, built around the forces that actually shape the public conversation, and you know it’s landing when others start making the argument without you.
- Media relationships and craft: 12+ years in communications, with real relationships across policy, business, and tech media, and a track record running complicated press strategies end to end, including complex or sticky situations.
- Policy communications experience: You’ve run communications on policy issues, whether in advocacy, regulatory affairs, a political campaign, or a public affairs practice. You understand how an issue actually gets decided, who moves it, and how long it takes.
