The opportunity
The Senior Manager, Sponsorship Sales will own the strategy, sales, and execution of the sponsorship program for DASH, Datadog’s flagship annual conference, while also supporting sponsorship strategy and sales for global Datadog Summits. You will manage the full sponsorship…
What you'll do
Build and manage the sponsorship revenue plan, pipeline, and forecast for: DASH, reporting progress against targets to Events and Marketing leadership while supporting sponsorship strategy and sales for global Datadog Summits.
Develop and evolve tiered sponsorship packages across branding, speaking: opportunities, booth space, digital assets, lead generation, and other offerings based on sponsor needs and event capacity.
Manage the full consultative sales cycle, including prospecting,: qualification, pitching, negotiation, closing, renewals, and expansion with new and existing sponsors, while maintaining accurate CRM and sales activity reporting.
Serve as the primary commercial relationship owner for sponsors from contract: through onsite delivery, orchestrating the end-to-end partner journey while Event Marketing and agency partners manage fulfillment.
Collaborate with Events, Marketing, Sales, Partner Marketing, Community, and: Finance on event inventory and logistics, sponsorship positioning, account strategy, invoicing, and revenue planning.
Represent DASH and the sponsorship program in sponsor meetings, at industry: events, and onsite at conferences while identifying opportunities to improve sponsorship products, pricing, and sales processes.
What they're looking for
- You have 5+ years of experience in sponsorship, media, advertising, or B2B: partnership sales, ideally supporting technology events or conferences.
- You have a demonstrated track record of owning and achieving significant: sponsorship or partnership revenue targets, ideally including portfolios of $2M+.
- You have experience managing a consultative sales cycle from prospecting: through close with senior marketing, partnership, or business stakeholders.
- You have experience developing and pricing sponsorship packages rather than: solely selling from an established rate card.
