The opportunity
We're looking for a senior marketer to own our Global English Pre-QL automation program that converts intent into meetings and deals for HubSpot's Small Business Growth Specialists and pushes the boundaries of what AI-powered demand generation can do.
What you'll do
Be responsible for end-to-end performance of an intent-based automation: program — running a continuous experimentation agenda on messaging, timing, personalization, and signal triggers to drive meeting conversion and deal influence across hundreds of Growth Specialists globally
Build and launch net-new automation programs, including signal-triggered: sequences, multithreading experiments, and programmatic outbound plays
Partner with sales teams to design and refine rep-facing sequences, assisting: on rollout end-to-end from scoping through performance evaluation
Own program reporting that surfaces insights, recommendations, flags risks,: and identifies optimization opportunities proactively
