Senior Marketing Business Intelligence Analyst (all genders)New

HelloFresh
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The opportunity

As a Senior Marketing Data Analyst in the Marketing Analytics team, you will play a key role in driving data-driven decision-making at HelloFresh. Based at our Global Headquarters in Berlin, you will own the Virality Analytics space, focusing on our Referral / Refer-a-Friend…

What you'll do

  • Act as the trusted analytics partner to the Virality Marketing, CRM, and: Growth stakeholders — translating broad, ambiguous business questions into structured, prioritized analytical work

  • Own the Virality marketing reporting (WBRs, QBRs and Forecasting) as well as: funnel-level diagnostics across sender and friend journeys

  • Represent Virality analytics in cross-functional forums with Product,: Marketing, Data Engineering, CRM Ops, and Finance

  • Co-design, quality-control, and analyze A/B tests on referral incentive: structures, entry points, share flows and CRM comms

  • Apply rigorous experimentation methodology: power analysis, primary metric selection, guardrail metrics, sample-size-aware interpretation — and communicate results to non-technical stakeholders

  • Analyze customer value contribution using MPC2 predictions, sender-reward: cost, friend-discount cost, and cost-per-conversion economics

What they're looking for

  • Contribute to virality-related initiatives beyond RAF: organic sharing, social loops, and future referral product bets
  • Collaborate with fellow analysts across Marketing, Retention, Loyalty, and: Product Analytics to keep methodology and definitions consistent
  • Contribute to code reviews, dashboard reviews, and documentation
  • Mentor more junior analysts on structured problem-solving and stakeholder communication