The opportunity
Hi 👋 I'm Harriet, and I lead Marketing at Ashby.
What you'll do
Take ownership of LinkedIn, identifying opportunities to improve qualified: reach, creative, and progression into pipeline.
Build and scale Meta, establishing a strong creative testing cadence and the: landing pages and follow-up needed to make the channel work.
Expand Google Search and launch YouTube, evaluating additional channels where: there's a compelling audience and learning opportunity.
Establish a stronger operating system for paid, including AI-enabled: workflows, measurement, and a clear approach to allocating investment.
You're a domain expert in paid media. You have deep, hands-on expertise in: LinkedIn, Meta, and Google Ads. You understand the platforms, know how to structure and optimize campaigns, and can explain how your decisions have influenced qualified pipeline. You've personally built and scaled programs in sales-led B2B SaaS.
You're a builder, not just a strategist. You're excited to get into the: accounts, develop the creative, run experiments, investigate performance, and solve problems yourself. You know when external expertise can help, but you don't need an agency to do the core work.
What they're looking for
- You're a domain expert in paid media. You have deep, hands-on expertise in: LinkedIn, Meta, and Google Ads. You understand the platforms, know how to structure and optimize campaigns, and can explain how your decisions have influenced qualified pipeline. You've personally built and scaled programs in sales-led B2B SaaS.
- You're a builder, not just a strategist. You're excited to get into the: accounts, develop the creative, run experiments, investigate performance, and solve problems yourself. You know when external expertise can help, but you don't need an agency to do the core work.
- You combine analytical rigor with creative taste. You understand performance: metrics and experimentation, but you also know what makes advertising compelling. You can connect campaign decisions to buyer quality and pipeline without losing sight of the brand you're building.
- You're already changing how you work with AI. You can demonstrate how you've: used AI tools, agents, or automation to improve your output. You think critically about where automation helps, how to evaluate its results, and how to turn useful experiments into repeatable workflows.
- You take ownership of measurement. You can work with CRM data, establish: useful performance reporting, investigate attribution limitations, and drive better measurement approaches rather than waiting for someone else to provide the answers. You own budgeting and explain the case for reallocating investment.
- You're a strong cross-functional partner. You work well with sales, design,: content, product marketing, and RevOps. You seek out context, share what you learn, and care about the overall customer experience rather than optimizing your own channel in isolation.
