Senior Performance Marketing Manager, Global Paid Social & Mobile UAActive$46K–$183K

Coinbase
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The opportunity

Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.

What you'll do

  • Own end-to-end global strategy and execution across paid social (Meta,: TikTok, Snap, Reddit) and mobile user acquisition (mobile display) to hit aggressive new user acquisition and efficiency targets.

  • Drive a rigorous testing and learning agenda across creatives, audiences,: bidding strategies, and app store/landing experiences; translate results into scaled playbooks for global markets.

  • Partner with Data Science and Analytics to design experiments, incrementality: tests, and mobile measurement frameworks (MMM, SKAN, MMP-based) that connect paid social and mobile UA performance to downstream business outcomes.

  • Lead platform relationships with ad platforms and mobile measurement: partners, aligning on betas, measurement approaches, and joint growth plans to unlock new capabilities.

  • Build and maintain performance dashboards and reporting for paid social and: mobile UA spend, with clear visibility by geo, product, and channel; proactively surface insights, risks, and opportunities to leadership.

  • Collaborate cross-functionally with Product Marketing, Legal, Engineering,: Creative, Data Science, and regional teams.

What they're looking for

  • A minimum of 5+ years of hands-on performance marketing experience, with deep: expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
  • Proven track record owning large-scale paid social and mobile UA budgets and: delivering measurable improvements in user acquisition efficiency across multiple channels and markets.
  • Strong technical aptitude and experience leveraging LLMs, no-code/low-code: platforms, and automation tools (e.g. Zapier, n8n, Make, Retool) to prototype custom agents and AI-driven workflows that accelerate growth experimentation, optimize operational efficiency, and scale hyper-targeted paid social and mobile campaigns
  • Analytical and experimentation mindset; comfortable with spreadsheets and BI: tools (e.g., Looker, Hex, Tableau, Superset) to build and launch tests, interpret results, and make data-grounded decisions.