The opportunity
Samsara (NYSE: IOT) is the pioneer of the Connected Operations™ Cloud, which is a platform that enables organizations that depend on physical operations to harness Internet of Things (IoT) data to develop actionable insights and improve their operations. At Samsara, we are…
What you'll do
You want to impact the industries that run our world: Your efforts will result in real-world impact, such as helping to keep the lights on, get food into grocery stores, reduce emissions, and most importantly, ensure workers return home safely.
You are obsessively curious: You love digging into competitors, markets, and buyer behavior, not just to report what's happening, but to find the insight others miss and turn it into an unfair advantage.
You think like a seller: You don't just produce research for research's sake. You build narratives, playbooks, tactics, and internal/external-facing assets that sellers actually use day-to-day. You measure your success by whether the field wins more because of your work.
You are the architect of your own career: If you put in the work, this role won't be your last at Samsara. We set up our employees for success and have built a culture that encourages rapid career development, countless opportunities to experiment and master your craft in a hyper-growth environment.
You want to be with the best: At Samsara, we win together, celebrate together, and support each other. You will be surrounded by a high-caliber team that will encourage you to do your best.
Develop and execute a data-driven customer acquisition and expansion strategy: across Meta (Facebook & Instagram), LinkedIn, YouTube, CTV, Reddit, and other emerging paid social channels.
What they're looking for
- Experiment with newer and emerging platforms to uncover growth frontiers: relevant to Mexican and Canadian audiences.
- Adapt and localize global paid social strategies for Mexico and Canada,: ensuring cultural relevance, regional market dynamics, appropriate language localization, and alignment with local buyer behavior.
- Own end-to-end campaign strategy and execution: from audience targeting and creative briefing to ad trafficking, performance analysis, and optimization.
- Use A/B testing and experimentation to continuously improve ad creative,: audience targeting, bidding strategies, and messaging across platforms.
