The opportunity
The Monetization Strategy team drives Asana’s pricing/packaging strategy and execution, helping our customers get more value out of our offerings and capturing a fair share of that value. We work cross functionally to deliver impactful offerings for team productivity and collaboration.
What you'll do
Own and drive the monetization strategy, including packaging, pricing models,: price levels, and discount strategy. Ensure alignment with Asana's broader business objectives and long-term company strategy. Initial focus will be on helping create the infrastructure to support consumption based billing (including system implementation) and driving change management for this initiative.
Serve as a strategic thought leader on monetization, maintaining a deep: understanding of operating metrics, customer data, competitive dynamics, and market trends to proactively identify and prioritize high-impact monetization opportunities.
Define and champion both near-term (1–2 quarters) and long-term (3–5 year): monetization strategies, driving executive-level decision-making and organizational alignment across the company.
Lead the design and execution of comprehensive customer, product, competitor,: and financial analyses to inform strategic recommendations and shape enterprise-wide pricing decisions.
Partner at the executive level across Product, Sales/CS, Finance, and: Operations to develop pricing and packaging strategies, and present recommendations with confidence to the senior leadership team, C-suite, and Board of Directors.
Drive the end-to-end operational execution of monetization strategies,: orchestrating cross-functional workstreams with IT/Operations, Finance, Sales Enablement, and Deal Desk to ensure seamless implementation.
What they're looking for
- Establish and own pricing KPIs and reporting frameworks. Monitor, evaluate,: and communicate the effectiveness of pricing and packaging initiatives, providing strategic insights and recommendations to senior leadership on the overall health of the business.
- Act as a trusted advisor to the Head of Pricing & Packaging, executives, and: other senior leaders, influencing company-wide strategic direction on pricing, packaging, and go-to-market monetization.
- + years of experience in strategy consulting and/or B2B software, which: ideally includes 4+ years in pricing at enterprise-level SaaS companies
- Proven track record of developing and executing enterprise-wide pricing: strategies that have driven significant, measurable revenue impact across multiple business lines
