The opportunity
SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way.
What you'll do
Own the SumUp Consumer KPI framework end to end: defining which metrics matter, how they're measured and how they connect customer behaviour to commercial outcomes.
Evaluate the quality of our growth: CAC, source attribution, channel performance and downstream customer value, separating headline growth from sustainable growth.
Work with Risk and Anti-Fraud so fraud, abuse and economic loss are built: into how we judge customers, channels and markets.
Diagnose where customers drop out between acquisition and activation, and: which behaviours drive repeat usage, retention and lifetime value.
Design and analyse A/B tests and product experiments, assessing both customer and commercial impact.
Help Product Managers size opportunities and judge whether shipped features: delivered the outcomes they promised.
What they're looking for
- Act as an independent analytical partner to Consumer leadership and to: Product, Growth, Finance and Risk — proactively surfacing trends, risks and opportunities rather than waiting for requests. Challenge assumptions, metric definitions and interpretations constructively when the evidence points elsewhere.
- Build trusted reporting and help teams self-serve routine questions, so your: time goes on the problems that matter most.
- Use AI and LLM-assisted techniques to speed up analysis, customer understanding and insight generation.
- You form your own view of why something happened and what the business should: do about it — not just report what happened.