The opportunity
SumUp is best known for helping small businesses get paid — our Consumer tribe builds the other half of that story. We make SumUp Consumer, the wallet app that lets everyday consumers pay SumUp merchants with a tap, send money to friends, track their spending and earn loyalty rewards along the way.
What you'll do
Analyse customer behaviour and product performance across the full consumer: lifecycle — from acquisition and activation through engagement, retention, churn and reactivation .
Identify opportunities to improve conversion, customer value and sustainable: growth using funnel analysis, cohort analysis, segmentation and behavioural analytics.
Collaborate closely with Product Managers, Designers, Engineers and Data: teams to ensure decisions are grounded in robust analysis, customer insight and commercial understanding.
Evaluate the performance of customer segments, markets, channels and product: journeys, helping the team understand where growth opportunities and commercial trade-offs exist.
Support decisions that improve key business outcomes, such as activation,: conversion, repeat usage, retention, churn, customer lifetime value and revenue-related metrics.
Conduct exploratory analysis to answer product and business questions,: translating complex data into clear, commercially relevant recommendations.
What they're looking for
- Define, monitor and communicate core SumUp Consumer KPIs, covering: acquisition, activation, engagement, conversion, retention, churn and customer value.
- Design, execute and analyse A/B tests and product experiments, assessing both: customer impact and commercial impact.
- Build and maintain dashboards and reporting that stakeholders actively use,: proactively surfacing trends, anomalies, performance risks and growth opportunities.
- Help Product Managers assess the expected impact of opportunities and: evaluate whether product investments are delivering the intended customer and business outcomes.
