The opportunity
The Growth Design Team focuses on driving meaningful business impact through thoughtful strategy, experimentation, and exceptional craft. We design the end-to-end journeys that help customers discover, understand, and engage with the value of Instacart.
What you'll do
Lead high-impact Growth initiatives across partnerships, incentives, and: lifecycle experiences, taking work from ambiguous problem framing through exploration, refinement, and launch
Reimagine key moments across the customer journey, including how people: discover Instacart, understand value, convert, reactivate, and build ongoing habits
Blend product thinking, brand, content, interaction design, and business: mechanics to create unified experiences rather than solving individual surfaces in isolation
Explore and prototype new content models, flows, interaction patterns,: motion, and messaging that challenge existing conventions and unlock stronger customer and business outcomes
Design complex, multi-step journeys that span surfaces and teams, identifying: opportunities to create greater continuity, clarity, and cohesion across the experience
Partner closely with Product, Engineering, Marketing, Content Design,: Research, Brand, and Data Science to synthesize diverse inputs into clear creative direction and actionable product decisions
What they're looking for
- Experience in growth, subscriptions, marketplace, commerce, or other high-scale consumer products
- Experience working where brand and product experience are deeply connected
- Strong prototyping or motion skills using Figma, Framer, ProtoPie, code, or similar
- Experience exploring AI-powered product experiences or integrating AI into the design and prototyping process
