The opportunity
Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.
What you'll do
Build the external narrative for Operator and bring it to market in a way: that creates and shapes the category for the industry
Shape and refine the ICP and audience for the Operator: who we're talking to, what their pains are, and what makes them choose us
Own core messaging and drive cross-functional alignment on what we're saying,: why, and how it shows up everywhere - from the website to the sales deck to the customer email
Be deeply customer-obsessed: spend time with customers, study how they evaluate and adopt, and turn signal into clear insight that shapes what we say
Lead launches and go-to-market moments, working cross-functionally to deliver: crisp messaging that fits sales, campaigns, and content needs, delivering mindshare for Fin and pipeline for
Build crisp, high-impact narratives and enablement that sales actually uses -: including the discovery questions, objection handling, and competitive positioning and work closely with GTM teams to ensure messaging lands with the customers who need to hear it most
What they're looking for
- Create high-quality core PMM assets yourself: web pages, first call decks, narratives, scripts, demos, and launch materials - and maintain the core 'brain' of PMM context that feeds our AI-first approach
- + years in product marketing, ideally in B2B, with a track record of shaping: how complex products are understood in market
- You've marketed something genuinely new: a product or capability with no clear comparison set - and built the narrative that gave buyers a way to think about it
- You've owned a product area end-to-end: from ICP and positioning through to launches and field enablement
