The opportunity
Fin , now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.
What you'll do
Shape the ICP and audience for the Intercom helpdesk and additional products: for teams - who we're talking to, what their pains are, and what makes them choose us
Own core messaging and drive cross-functional alignment on what we're saying,: why, and how it shows up everywhere - from the website to the sales deck to the customer email
Define and build the external narrative for the AI-first Helpdesk: what it means, why it matters, and why Fin is uniquely positioned to deliver it - and bring it to market in a way that reshapes how buyers think about the category
Partner with Product, GTM and Lifecycle on how we communicate product: investment and progress to existing customers - turning roadmap momentum into customer confidence that retains and expands accounts
Build crisp, high-impact enablement that sales and customer success teams: actually use to sell with confidence. Work closely with GTM teams to ensure messaging lands with the customers who need to hear it most
Be deeply customer-obsessed: sit with customer support teams, study how they evaluate and adopt, and turn signal into clear insight that shapes what we say
What they're looking for
- Lead launches and go-to-market moments for new products and capapbilties: releases, working across the company to deliver impactful launch moments that drive mindshare and pipeline
- Create high-quality core PMM assets yourself: web pages, first call decks, narratives and scripts launch materials. And maintain the core ‘brain’ of PMM context that feeds our AI-first approach
- + years in product marketing, ideally in B2B with a track record of shaping: how complex products are understood in market
- You've owned a core product area end-to-end: from ICP and positioning through to launches and field enablement
