The opportunity
Our comprehensive compensation package plays a big part in how we recognize you for the impact you have on our path to achieving our mission. We believe that compensation should be reflective of the value you create relative to the market value of your role.
What you'll do
Own the audience strategy, messaging, and positioning for CIO, digital: transformation, and IT Operations personas, aligned to Asana's broader positioning and revenue goals.
Become the expert on the trends driving stack change: AI adoption, tool sprawl and consolidation, security and governance and modernization.
Map how these buyers decide, including budget ownership, workflows,: evaluation criteria, and the roles of technical influencers and executive sponsors.
Create technically credible content across the buyer journey, such as POVs,: solution narratives, demos, executive briefings, and whitepapers.
Act as the subject matter expert across Asana's portfolio, partnering with: Core PMMs to connect products to IT priorities, such as AI governance, tool consolidation, and scaling AI agents safely across the enterprise.
Equip the sales field for technical conversations with discovery guides,: objection handling, competitive positioning, battlecards, and customer proof.
What they're looking for
- Shape new-logo acquisition campaigns in close partnership with Campaigns to generate net-new pipeline.
- Represent the voice of the customer by bringing IT audience and market: feedback into product and positioning decisions.
- Create sales enablement and ensure the success of sales plays.
- + years of experience in product marketing, audience marketing, or GTM at an enterprise software company.
