The opportunity
Ready to do the most impactful work of your career? At Coinbase , we are uncompromising on our mission to increase economic freedom.
What you'll do
Own the end-to-end trading PMM strategy, translating a complex product suite: (perpetual futures, options, margin, spot) into customer-first positioning and messaging that drives adoption.
Lead go-to-market for new trading instrument launches on the retail app,: including audience strategy, value proposition development, channel planning, creative briefing, and measurement.
Drive trading volume growth across the full funnel, partnering with CRM and: growth teams to activate awareness campaigns, new product launches, and win-back programs targeting churned traders.
Conceive and execute novel engagement programs (trading competitions,: incentives, event-driven campaigns) that reach active traders and accelerate adoption of new instruments.
Build deep customer understanding across trader segments, from first-time: derivatives users to active traders with accounts at competitors, turning insights into smarter positioning and product feedback.
Define success metrics tied to trading volume and instrument adoption,: monitor performance, run experiments, and deliver clear recommendations to product and marketing leadership.
What they're looking for
- + years of product marketing, growth marketing, or product management: experience in a consumer-facing app with a demonstrated track record of driving measurable trading or financial product adoption.
- Hands-on experience marketing trading, investing, or derivatives products at: companies such as Robinhood, SoFi, Tastytrade, Schwab, Kraken, Binance, or similar, with deep familiarity with active trader behavior and motivations.
- Proven ability to own both product launches and growth strategy end-to-end,: from positioning and messaging through channel execution and performance measurement.
- Advanced quantitative and analytical skills with demonstrated experience: defining success metrics, running experiments, and using data to inform campaign and product decisions.
