The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Own and drive social growth strategy across video-driven platforms and: evolving social ecosystems, identifying platform opportunities and operational gaps.
Lead and execute social operations including content strategy, content: production, audience engagement, and platform growth initiatives.
Initiate innovative growth pilots to strengthen downstream consideration and: conversion, including social content support for livestreaming and community-based social marketing.
Collaborate closely with cross-functional stakeholders (Growth Ops,: Marketing, Comms, Product, etc.) to align social initiatives with broader business priorities and gain cross-functional support.
Partner with global and regional social teams to share insights, advocate for: local platform opportunities, and maintain high execution standards.
Stay current with platform trends, user behaviors, and evolving social: ecosystem shifts to continuously improve Airbnb's local platform growth playbook.
What they're looking for
- + years of experience in social operations, platform operations, content: marketing, or social growth-related roles.
- Strong understanding of video-driven local platforms such as Douyin, RedNote: video, Bilibili, including platform-native content formats, search and discovery mechanisms, and operational best practices.
- Hands-on experience in short-form video content operations, platform growth, or social ecosystem development.
- Proven experience managing local agencies and driving projects forward, with: solid knowledge of industry best practices.
