The opportunity
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed,…
What you'll do
Unlock new user growth through product offerings design, content marketing,: social media campaigns and affiliates collaboration
Manage and grow strategic marketing partner relationships, channel: experimentation, audience messaging, and spend accountability
Work on integrated campaigns, starting with strategy, brief and working on executing and measuring performance
Build and grow a robust paid and organic experimentation approach across: creative, app store optimization and landing page optimization to help grow ROI
Own retention marketing strategies, and own the lifecycle campaigns
Apply deep background in acquisition marketing, performance marketing,: organic and integrated marketing to drive growth through retargeting tactics
What they're looking for
- Help shape the Binance brand in key African Markets
- Report on the effectiveness of campaigns and provide data-driven recommendations
- + years of relevant marketing experience, preferably in Fintech/BtoC mobile or community driven brand/web3
- Execution-oriented mindset: with the humility, drive, and scrappiness to get it done
