The opportunity
Our mission is to democratize finance for all. An estimated $124 trillion of assets will be inherited by younger generations in the next two decades.
What you'll do
Own our community management strategy: Serve as the in-house expert on community management — setting the strategy, tone, and playbooks for how Robinhood shows up across X, Reddit, TikTok, YouTube, and Instagram, and evolving that strategy as platforms, culture, and our audience shift.
Own daily community operations: Manage day-to-day community engagement across X, Reddit, TikTok, YouTube, and Instagram — writing social posts, responses, moderating conversations, and keeping our audience active and connected.
Speak the language of retail investors: Leverage a deep understanding of online finance communities—especially the unique culture, humor, and rapid pace of finance communities on social—to authentically engage with our audience.
Act as the voice of the customer: Monitor overarching community sentiment, utilize social listening tools, and gather real-time feedback to deliver actionable insights to our product and marketing teams.
Spearhead community activations: Ideate and execute community-first events, such as live AMAs, platform-specific Q&As, and surprise-and-delight moments for our most dedicated users.
Bring a human, community voice to product marketing: Partner with Product Marketing on launches and campaigns for products that call for an authentic, human perspective — shaping social-native creative and messaging, pressure-testing concepts against how our community actually talks, and showing up as the credible, on-the-ground voice of the community throughout the campaign.
What they're looking for
- Stay close to internet culture: Constantly monitor the algorithm, related trends and meme formats, FinTwit narratives, and rising stars to keep Robinhood’s community presence cutting-edge and highly relevant.
- Represent the Robinhood voice with strong judgment Act as a critical line of: defense to ensure all community communications adhere to Robinhood’s Content Standards and strict financial regulations, ensuring information is always fair, balanced, and truthful.
