The opportunity
At Justworks, we empower small businesses and entrepreneurs to thrive. As Social Media Marketing Manager, your role is to bring their stories to life and showcase our brand’s unique voice across digital platforms.
What you'll do
Develop and Execute Social Media Strategy: Lead the creation and implementation of a robust social media strategy that aligns with Justworks’ broader communications and marketing goals, ensuring a consistent voice across platforms.
Content Creation & Curation: Develop engaging, on-brand content that resonates with small business owners, HR professionals, and other target audiences, including posts, stories, and videos for platforms like: Linkedin, Instagram, X, and more. You will own the content calendar and scheduling and publishing of content.
Community Engagement: Foster a strong social media presence by building relationships with key audiences, drive meaningful interactions, and manage and grow Justworks’ brand following.
Crisis Management & Social Listening: Monitor social platforms for potential issues, escalating when necessary, and proactively engage in social listening to identify opportunities for brand engagement and reputation management.
Collaboration with Internal Teams: Partner with Creative, Growth Marketing, Product Marketing, People team, and Customer Support to align messaging, campaigns, and goals across channels, ensuring a unified voice.
Social Media Tools & Innovation: Stay informed of emerging social media trends, tools, and best practices to recommend and implement new approaches that enhance engagement and performance.
What they're looking for
- Minimum of 5-7 years of proven experience in social media strategy, content: creation, and community management at an agency or on an in-house team (B2B or tech preferred, but not required for in-house)
- Experience building social media strategy, content calendars, campaigns, and: social listening/community management
- Experience working cross-functionally to ensure consistency of brand: guidelines and messaging, including collaboration with creative teams to deliver briefs and feedback loops
- Strong understanding of the social media space including platform-specific: communities, conversations, and trends
- Ability to multi-task and execute top-notch work against tight deadlines
- Creative thinker who comes to the table with trend-driven content ideas
- Experience with scheduling and analytics tools including Sprout Social
- Eager to stay up to date on social media trends, best practices, and tech updates (platforms, features, etc.)
