The opportunity
The Marketing Enablement & Technology (MET) team sits within Instacart's Marketing organization, building the systems, data pipelines, and platforms that power how Instacart markets, measures, and grows. Operating at the intersection of Marketing, Product, and Engineering, we…
What you'll do
Design, build, and ship high-quality full-stack features that enhance search: engine visibility, AI answer engine performance, and organic traffic, with a strong sense of urgency and ownership.
Build and evolve a modular React email component library that compiles to: secure, client-safe HTML with simple, reusable abstractions.
Develop responsive, accessible HTML/CSS emails that render consistently: across clients, devices, and dark mode, and enhance our Next.js compilation pipeline (preview, compile, validate, export) for speed, reliability, and observability.
Contribute to data pipelines for SEO and AEO ingestion, transformation, and: delivery, keeping the system healthy as it grows.
Own execution of dynamic CRM campaigns (email, push, in-app) using structured: blocks, templating languages, and JSON/YAML config, integrating with ESPs like Braze and REST APIs/webhooks for personalization and targeting with secure data handling.
Build automation and internal tooling that cuts QA and setup time across both: surfaces, from SEO experimentation to CRM deep-link and token coverage.
What they're looking for
- Experience with SEO/AEO initiatives or familiarity with SEO best practices,: answer engine optimization for LLMs, structured data (Schema.org), search engine crawling and indexing, and Core Web Vitals.
- Familiarity with how AI-powered search engines and LLMs consume and surface: content, with curiosity about optimizing for AI answer generation.
- Familiarity with templating and personalization languages (e.g., Liquid,: AMPscript) and ESP platforms such as Braze or Salesforce Marketing Cloud.
- Experience with QA tools and workflows for email testing (e.g., Litmus, Email: on Acid) and link/UTM validation.
- Testing experience with Jest, React Testing Library, and Cypress/Playwright.
- Experience with big data technologies (Apache Spark, Hadoop), NoSQL: databases, and data warehousing platforms (Snowflake, Redshift).
- Experience building design systems or shared component libraries for marketing surfaces.
- Track record of launching experiments and analyzing results, including A/B: testing frameworks for measuring SEO/AEO or CRM impact.
