Solutions Product Marketing ManagerPosted today$190K–$250K
The opportunity
Perplexity is changing how enterprises adopt AI. We're seeking a Solutions Product Marketer to own GTM strategy for our highest-priority verticals, Finance, Healthcare, Legal, and Consulting.
What you'll do
Own vertical GTM as a system, not one-off campaigns
Map how enterprise buyers in each vertical evaluate, purchase, and deploy AI,: personas, decision processes, and competitive alternatives
Build and run vertical awareness campaigns across paid, organic, and owned: channels, including webinars, landing pages, and industry-specific creative
Arm enterprise sales with battle cards, objection handling, persona-specific: talk tracks, and deal-stage content that moves revenue
Develop opinionated thought leadership positioning Perplexity as the authority on AI adoption in each vertical
Instrument and measure vertical performance: pipeline sourced, conversion rates, engagement iterating weekly based on data
What they're looking for
- + years of product marketing experience, B2B preferred
- Proven track record building and executing vertical or industry-specific GTM: strategies that drove measurable pipeline
- Deep understanding of enterprise buying motions, comfortable with long sales: cycles, multi-stakeholder deals, and C-suite messaging
- Exceptional storytelling and writing skills, able to distill complex: capabilities into simple, compelling narratives across decks, one-pagers, videos, and ROI models
