The opportunity
We’re hiring a Sr. CRM Manager to join our Lifecycle & CRM Marketing team.
What you'll do
Own the strategy, roadmap, and day-to-day health of Chime’s CRM platform and: channel ecosystem, setting a clear technical direction tied to member experience and business outcomes.
Lead principal projects to implement, integrate, and scale new tools and: capabilities, from defining requirements and evaluating vendors through rollout, adoption, and measuring impact.
Monitor and improve channel health across email, push, in-app, and SMS,: including deliverability, sender reputation, opt-in and reachability rates, frequency and fatigue management, and preference and consent management.
Design and improve the processes behind lifecycle execution, including: campaign intake, build standards, QA, governance, and documentation, so the team can move faster with fewer errors.
Partner with Engineering and Data Engineering on the data foundations of CRM:: event and attribute design, data flows into the platform, APIs and webhooks, and real-time triggering.
Build and refine complex, data-driven journeys and personalization logic: (e.g., Liquid, Connected Content, dynamic segmentation) and set the bar for technical execution across the team.
What they're looking for
- Use AI tools and automation as a core part of how you work, and help lead the: team toward more automated, agent-assisted, and personalized member journeys.
- Own outcomes for your area, connecting platform and channel improvements to: reach, engagement, operational efficiency, and downstream metrics such as retention, primacy, and LTV.
- –8+ years of experience in CRM, marketing operations, marketing technology,: or lifecycle marketing, with a significant focus on the technical and operational side.
- Deep hands-on expertise with at least one enterprise CRM or marketing: automation platform such as Braze, Iterable, or Salesforce Marketing Cloud, including advanced journey building, segmentation, and personalization.
