The opportunity
At 2U, we are all in on purpose. We are motivated by our mission – to make learning limitless– and connected by our shared passion to deliver world-class higher education at scale.
What you'll do
Portfolio Strategy / Own the development of 2U's degree portfolio strategy —: identifying high-potential education verticals and market opportunities that align with 2U's growth strategy, and building the analytical framework the business uses to prioritize where to invest.
Product Enhancements: Partner with cross-functional teams across Marketing, Product Strategy, Alt Cred, and Degree to monitor conversion trends across existing products, and drive enhancement strategies that mitigate risk and capture opportunity across the launched portfolio. Identify disruptive, non-obvious approaches to problems that return measurable value. Lead initiatives that use data and research to improve conversion, enrollment outcomes, and long-term program sustainability.
Team Management: Own the performance, development, and output quality of the Product Marketing Directors (and analysts below); set team priorities and ensure the team's work products meet the bar for exec- and partner-facing use.
New Product and Partnership Narrative: Support the Director of Product Marketing, Pipeline on the evaluation of inbound and proactive new-program opportunities with prospective and current university partners. Foster the development of business cases — market analysis, program viability assessments, financial projections, and strategic recommendations. Be a direct analytical and narrative partner to Business Development and Partnerships leadership in deal-stage conversations, providing data-driven insight that shapes deal strategy rather than simply supporting it after the fact.
U Product Positioning: Own the strategy behind how 2U, and 2U's university partners and programs, are positioned in market. Direct the team's synthesis of input from business stakeholders and 2U's analytics functions into the data and narrative needed to drive superior outcomes for existing and new products.
Bachelor's degree required; Master's degree a plus
What they're looking for
- years of experience in marketing and sales strategy, ideally at a growing: software company or in higher education
- Demonstrated experience supporting or driving partnership/deal-stage: strategy, not solely internal marketing strategy
- A track record of building strong relationships with senior stakeholders, including C-suite
- Strong quantitative fluency: able to build and defend financial and market-sizing models independently
