The opportunity
At project44, we believe in better. We challenge the status quo because we know a better supply chain isn’t just possible—it’s essential.
What you'll do
Develop, execute, and optimize multi-channel demand generation strategies: (paid media, email, ABM, SEO/SEM, events, webinars, and content syndication) to deliver qualified leads and pipeline.
Partner with Sales and SDR leadership to ensure seamless lead handoff, lead: scoring, and follow-up processes that maximize conversion.
Build and manage account-based marketing (ABM) programs for strategic: accounts, working in tight alignment with sales teams.
Define and track key performance metrics (MQLs, meetings, and pipeline: contribution), using data and insights to continuously refine campaigns.
Own budget allocation across channels and campaigns to ensure maximum return on investment.
Collaborate with content, creative, and product marketing teams to ensure: messaging and assets are aligned to campaign goals and resonate with our target personas.
What they're looking for
- Test new channels and tactics to uncover innovative ways of reaching and engaging our target audience.
- Provide regular reporting and insights to senior leadership on marketing: performance, pipeline health, and future opportunities.
- + years of experience in B2B demand generation (ideally in SaaS, enterprise: technology, or supply chain/logistics industries).
- Proven track record of building integrated demand generation programs that: consistently deliver pipeline and revenue.
