The opportunity
Secure Every Identity, from AI to Human Identity is the key to unlocking the potential of AI. Okta secures AI by building the trusted, neutral infrastructure that enables organizations to safely embrace this new era.
What you'll do
Drive attribution modeling and full-funnel measurement across all marketing channels
Translate data into actionable insights and recommendations for marketing leaders across the business
Create forecasts and scenario models to inform annual budget planning and incremental asks
Build and maintain self-service dashboards in Tableau for brand, demand gen, digital, and strategic events
Partner cross-functionally with Field Analytics, Strategy & Planning,: Marketing Leadership, and Data teams on performance narrative and QBRs
Partner with the Marketing Data Operations team to maintain data quality across martech systems
What they're looking for
- + years in Marketing, Analytics, Operations, or BI in B2B SaaS
- + years in marketing analytics: campaign performance, demand gen, field marketing, and ABM measurement
- Track record of using data to drive business strategy and budget decisions
- Experience across enterprise sales, product-led growth, and partner marketing models
- Deep expertise in marketing attribution modeling and multi-touch measurement
- Data storytelling: communicate complex insights to executives and influence decisions
- Strong grasp of martech infrastructure: database management, data hygiene, API integrations (ad platforms, CRM, analytics tools, data warehouse)
- Expert-level Tableau, Salesforce, Snowflake, Excel
