The opportunity
Elastic, the Search AI Company, enables everyone to find the answers they need in real time, using all their data, at scale — unleashing the potential of businesses and people. The Elastic Search AI Platform, used by more than 50% of the Fortune 500, brings together the…
What you'll do
Third-party event strategy: Develop and own a long-range strategy for Elastic's presence at external conferences, tradeshows, and partner events — tied directly to business priorities. Make deliberate, data-informed decisions about where we invest, at what tier, and why, ensuring every sponsorship earns its place in the portfolio.
End-to-end execution: Lead every phase of the third-party event lifecycle — from sponsorship evaluation and contract negotiation through booth build, on-site management, and post-event analysis — with the logistics rigor that separates a good event from a great one.
Cross-functional alignment: Partner with marketing, sales, and field teams to connect conference programs to pipeline goals. Serve as the connective tissue between sponsorship investment and measurable sales outcomes.
Vendor & agency management: Own relationships with event agencies, exhibit houses, and service providers. Negotiate contracts through Procurement, securing competitive terms and all required InfoSec and privacy approvals.
Budget & ROI: Build and manage the third-party events budget with a cost-effective mindset. Define success metrics up front, track ROI and engagement, and use those insights to continuously improve portfolio decisions.
Risk management: Anticipate what can go wrong before it does. Build contingency plans so the team is never caught off guard — whether it's a last-minute venue change or an on-site logistics challenge.
What they're looking for
- Proven Expertise: 10+ years in B2B event marketing with a focus on third-party conference and tradeshow programs, including a track record of owning sponsorship portfolios from strategy through measurement.
- Executive presence: Comfortable presenting sponsorship strategy and investment rationale to senior leadership, and skilled at translating vision into detailed execution plans.
- Sales partnership DNA: You understand pipeline, know how conference presence connects to revenue, and have worked closely with field sales and SDR teams to create and accelerate opportunities at events.
- Operational excellence: The organizational habits, vendor management expertise, and budget discipline to run a complex multi-event calendar without things falling through the cracks.
