The opportunity
Location: Berlin Contract: 12 month, fixed term, full time, based in our Warsaw office
What you'll do
Define product positioning and messaging: Own the positioning, value proposition and messaging framework for Booking, with a particular focus on the Beauty industry and the Local marketplace. Translate product capabilities and merchant needs into compelling narratives across marketing and in-product touchpoints.
Shape go-to-market strategy: Develop and execute go-to-market plans for Booking and Local launches, from early positioning and audience definition through launch readiness, activation and adoption.
Lead launch readiness: Coordinate cross-functional launch preparation, including sales and support enablement, web updates, FAQs, pricing and messaging to ensure teams are ready to bring new features to market.
Enable customer-facing teams: Equip frontline Sales and Operations teams with the knowledge, messaging and materials they need to confidently communicate product value and support merchants.
Bring market insights into product strategy: Gather and synthesise merchant, Sales and Support feedback, competitive intelligence and market trends to inform positioning and influence product roadmap discussions.
Drive adoption through insight: Track feature activation, adoption and conversion after launch, using performance data and market feedback to refine positioning, messaging and go-to-market strategy across markets.
