The opportunity
Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences…
What you'll do
Define and own Airbnb's social measurement strategy: standardizing frameworks, KPIs, and success criteria across platforms and regions, while accounting for local market nuances
Elevate reporting into strategic storytelling: synthesizing data across channels, programs, and regions into cohesive, E-team-ready narratives that connect social performance to broader marketing goals and company priorities
Lead a global test-and-learn agenda: designing experiments with clear hypotheses and success criteria, running rapid tests to exploit algorithmic dynamics, identify breakout content formats, and unlock outsized reach
Drive insights and optimization: analyzing cross-platform performance to surface growth levers, breakout trends, and content opportunities; translating findings into clear, actionable recommendations for creative and strategy teams
Apply AI to accelerate analytical depth and speed: leveraging AI tools to build custom reporting views, automate workflows, validate hypotheses, and synthesize internal Airbnb data with external social signals
Own the social measurement tool landscape: maintaining expert-level knowledge of platform-native analytics (TikTok, Instagram, YouTube) and third-party tools (e.g., Sprinklr, CreatorIQ, Brandwatch, Tubular); evaluating and onboarding new vendors as the landscape evolves
What they're looking for
- Partner with Consumer Insights: collaborating with Airbnb's insights team to enrich qualitative and quantitative research with social-native observations; identifying patterns in social conversation that reveal audience shifts, unmet needs, and cultural moments
- Be hands-on with data: independently pulling, querying, and analyzing data across platforms, internal tools, and third-party systems; ensuring data quality, consistency, and alignment on taxonomy and reporting standards across teams
- + years of experience in social analytics, marketing measurement, or digital: strategy, ideally at a global consumer brand or platform
- Deep expertise in organic social and/or influencer measurement, including: platform-native analytics and third-party tools
