Staff Analyst, Marketing AnalyticsPosted today$201K

Lucid Motors
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The opportunity

At Lucid, we are creating exceptional mobility experiences through innovation to drive the world forward. Built on Lucid’s proprietary technology and software-defined vehicle architecture, our award-winning vehicles bring our “Compromise Nothing™” approach to the global automotive market.

What you'll do

  • Design, develop, and maintain enterprise-grade Tableau dashboards and: reporting solutions focused on marketing performance, lead generation, funnel conversion, campaign effectiveness, brand measurement, and business outcomes.

  • Develop intuitive visualizations that translate complex customer journeys and: marketing data into actionable business insights.

  • Leverage Salesforce CRM and Marketing Cloud data to analyze customer: acquisition, lead conversion, and attribution.

  • Design reporting solutions that connect marketing activities to sales outcomes across the acquisition funnel.

  • Integrate online and offline customer data sources to create a unified view of marketing performance.

  • Support marketing attribution, lead analysis, and ROI measurement initiatives.

What they're looking for

  • Partner with Data Engineering to build, optimize, and maintain data pipelines: supporting marketing analytics and reporting needs.
  • Develop efficient SQL-based data models, transformations, and datasets for Tableau consumption.
  • Contribute to the enhancement of Lucid's commercial data warehouse and marketing measurement infrastructure.
  • Establish and maintain data quality standards, validation processes, and: governance frameworks for marketing datasets.