The opportunity
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers.
What you'll do
Design and execute visual and motion work across product launches, product: education, brand campaigns, events, and digital channels
Design and evolve brand systems, including motion guidelines, templates, and: guardrails, that help the broader organization produce on-brand work consistently
Integrate motion into the brand design process, establishing principles and: patterns for animation that extend our visual identity into dynamic and digital formats
Direct and evaluate AI-generated creative work, setting the standard for: what's on-brand, what needs to be pushed further, and what shouldn't ship
Use AI tools to compress the distance between concept and execution,: exploring more territory, iterating faster, and raising the quality bar on every deliverable
Partner closely with other creatives and cross-functional partners across: marketing, product, and growth from early concept through final delivery
What they're looking for
- Build repeatable templates and workflows that enable faster turnaround without sacrificing quality
- Maintain brand integrity across a wide range of deliverables: including work where AI tools played a role in production — ensuring everything feels cohesive, human, and unmistakably Gusto
- + years of experience in brand design, visual design and motion for in-house: studios, agencies, or content teams
- A portfolio that demonstrates robust design skills and creative thinking is: required. It should include brand identity, product marketing, campaigns, and digital content. Please provide examples that explain how AI was part of your work and the decisions you made.
