The opportunity
Every year, people across the world spend nearly one trillion dollars on groceries. It’s an industry that’s been around for centuries.
What you'll do
Drive and lead experiences across consumer-facing products to create highly: personalized journeys that meet households where they are — their routines, their needs, their goals — and build new layers of value into the core grocery experience.
Lead end-to-end experience design briefs across all surfaces and modalities,: including agentic interfaces, that deepen how customers discover, shop, and build lasting habits with Instacart.
Craft narratives, naming, and value propositions for experiences and: features, creating artifacts (strategy docs, flows, storyboards, internal decks) that help teams socialize strategies and ideas.
Define and own experience frameworks that map key journeys (first 3 orders,: building repeat patterns, subscription adoption, household management) and clearly articulate the beats, rhythms, and jobs to be done at each step.
Shape content, hierarchy, and information architecture across surfaces: define how information is structured, named, and prioritized so users have clear comprehension at every step while the business and partners get the right visibility where it matters.
Codify experiential principles, functional and emotional, to guide what users: should understand, decide, and feel across flows, then translate those principles into patterns, content hierarchies, and interaction rules that scale across teams.
What they're looking for
- Experience designing for marketplaces, e-commerce, grocery, CPG, or: membership/subscription products, especially where lifecycle, growth, or repeat behavior is critical.
- Experience shaping onboarding, activation, and retention journeys, including: first-order and early repeat experiences that build habits, loyalty, and personalization over time.
- Familiarity with domains like meal planning, nutrition, health goals, and: allergy/restriction management, personalization and how they intersect with household grocery behavior.
- Experience designing high-visibility surfaces such as home, personalized: feeds, and merchandising placements—including how to manage density, stacking, carousels, and above-the-fold/break strategies for maximum clarity and impact.
- Experience working within and evolving large-scale design systems, ensuring: AI- and human-produced flows align to system constraints while allowing room for innovation.
- Comfort working with distributed, cross-functional teams across time zones,: and influencing outcomes on multi-team initiatives without direct authority.
