The opportunity
You are a strategic builder and executor who excels at translating business strategy into scalable, integrated marketing programs. You have a proven track record of developing and launching channel partner programs that drive mutual growth and meaningful business impact.
What you'll do
Channel Partner Playbook Strategy: Work closely with the Partner Marketing Director on developing and refining the channel partner playbook. Help shape decisions around business opportunity, audience segmentation, value propositions, and operating model. Ensure the strategy is sound, audience-specific insights are incorporated, and execution plans are realistic and actionable.
Channel Marketing Plans by Audience: Own the development and execution of integrated marketing plans for each channel audience segment (brokers, accountants, business services). Define positioning, messaging, campaign themes, and go-to-market approach tailored to each segment's needs and buying behavior. Execute campaigns in coordination with demand gen, field marketing, and brand teams.
Systems & Infrastructure Design: Spearhead the design and implementation of processes and systems that enable scalable channel marketing execution. This includes auditing and optimizing our communication channels, designing marketing workflows, establishing approval processes, and working with Marketing Ops and Partner Experience teams to build the operational infrastructure that supports consistent, compliant execution.
Campaign Orchestration & Execution: Own operational planning, creative direction, timeline management, and performance tracking for channel marketing campaigns. Coordinate across multiple teams (field marketing, demand gen, brand, marketing ops) to ensure campaigns are executed on time, on brand, and aligned with channel strategy.
Measurement & Analytics: Define what success looks like for channel marketing programs. Establish KPIs and measurement frameworks that connect channel marketing activities to business outcomes (pipeline, revenue, partner activation). Analyze campaign performance against metrics and drive optimization recommendations.
Channel Partner Enablement: Develop enablement frameworks and toolkits that arm channel partners with the knowledge, resources, and confidence to sell and market Justworks solutions. Ensure resources are tailored to each audience segment, intuitive, and regularly updated based on partner feedback.
What they're looking for
- Experience: 12+ years in channel marketing, partner marketing, or allied: functions such as field marketing, account-based marketing, or partner enablement, preferably in a B2B SaaS, HR tech, or professional services environment. Proven track record of developing, launching, and scaling channel partner programs that drove measurable pipeline or revenue impact.
- Channel Partnership Expertise: Deep understanding of channel partner models, audience types (distributors, brokers, consultants, etc.), and what drives channel partner success. Demonstrated experience developing channel-specific GTM strategies and operating models.
- Systems & Process Design: Proven ability to identify operational inefficiencies and design or improve workflows and processes. Experience improving marketing operations, communication cadences, or execution processes.
- Strategic Thinking & Execution: Demonstrated experience developing comprehensive go-to-market strategies and translating them into audience-specific, executable marketing plans. Comfortable defining value propositions, positioning, and operating models.
- Marketing Program Management: Strong project and campaign management skills. Experience owning the full lifecycle of marketing programs from strategy through execution, optimization, and reporting. Proficiency with project management and marketing automation tools.
- Cross-Functional Collaboration: Proven ability to work effectively across marketing, sales, field, operations, and product functions. Experience influencing team priorities and driving alignment among stakeholders with competing priorities.
- Content & Asset Development: Experience creating or directing the creation of diverse marketing assets. Portfolio demonstrating creative, on-brand work tailored to multiple audiences.
- Data & Analytics: Comfort with marketing metrics, analytics platforms, and data-driven decision-making. Ability to establish KPIs, track performance, and optimize based on results.
