The opportunity
The Ads team, part of HubSpot's Build Awareness product line, owns how businesses create, manage, and optimize paid advertising campaigns across major ad platforms directly from HubSpot. Ads is a critical lever for marketers who need to turn budget into pipeline - connecting…
What you'll do
Own the product vision and multi-quarter strategy for HubSpot's Ads: experience, tying paid media capabilities to customer acquisition outcomes and platform-level business goals
Define and drive a cohesive roadmap as a critical member of the Product Triad: - our system for building product collaboratively and strategically across product, engineering, and design
Partner with AI teams to bring intelligent campaign creation, audience: optimization, and automated budget allocation into the ads workflow
Navigate a complex, fast-moving ecosystem of ad platform APIs, privacy: regulations, and measurement frameworks across Meta, Google, LinkedIn, TikTok, and emerging channels
Shape HubSpot's differentiated positioning at the intersection of ads and CRM: - helping marketers connect spend to revenue in ways standalone ad tools cannot
Use data to guide strategy and decision-making, including defining success: metrics, evaluating tradeoffs, and building conviction where signal is imperfect or delayed
What they're looking for
- Influence product direction beyond your immediate team, contributing to Build: Awareness and platform-level strategy as a senior IC leader in the product org
- Guide new product ideas from initial concept through launch, setting a high: bar for execution and customer impact
- Significant experience launching and scaling customer-facing products,: ideally in advertising technology, paid media tools, or performance marketing platforms
- Deep understanding of digital advertising ecosystems: campaign management, audience targeting, attribution, and the interplay between ad platforms and first-party data
