The opportunity
HubSpot’s Downmarket Product Org is responsible for overseeing our broader portfolio of freemium products - shaping the core product experience and powering every key moment in the customer lifecycle, from the first interaction through long term retention and expansion.
What you'll do
Being the single person who can oversee the entire end-to-end buying journey: across various prospect and customer touchpoints
Rebuilding our monetization infrastructure from static upgrade prompts in: HubSpot’s UI, to agentically delivered, just-in-time, contextual upgrade moments delivered both in-app and via LLM interfaces. We will define and build the capabilities to recommend and sell the right product to the right customer at the right time, agnostic of whether they are using HubSpot in our app or via MCP.
You will own the buying, product discovery, and upgrade experience across: HubSpot. You will be the single Product Manager accountable for how customers move from our freemium funnel to the solutions that best meet their needs.
You will define HubSpot’s Product Led Monetization strategy for the AI era.: This includes evolving from static upgrade triggers to personalized, context aware upgrade moments powered by large language models and delivered through conversational assistants and MCP. You will help define what an upgrade moment looks like and means when users don’t have a traditional UI to interact with and monetization becomes more usage-based.
You will partner with product teams across HubSpot to align buying patterns: and create a coherent, consistent customer experience across the platform.
You will work closely with go to market teams on pricing launches, upgrade: campaigns, and customer communication strategies related to driving monetization.
What they're looking for
- You will present strategies, progress, and results to senior leaders, including members of the executive team.
- You have owned monetization or the buying experience for a software as a: service product. This is a core area of expertise for you.
- You have worked on a product with credit based, usage based, or outcome based: pricing. You understand how these models affect both how a product is built and how it is sold.
- You have driven alignment across multiple product groups without relying on: direct authority. You know how to influence decisions, build commitment, and move teams toward a shared outcome.
