Staff Product Manager, Growth Alliance (all genders)New$165K

HelloFresh
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The opportunity

HelloFresh's Onboarding squad owns the highest-leverage window in the customer lifecycle: from the moment a prospect converts to the moment they become a settled, loyal customer. Onboarding is the connective tissue that links the conversion funnel to long-term customer value.

What you'll do

  • Own the product vision and strategy for the end-to-end Onboarding experience: across all HelloFresh Group brands — from post-checkout confirmation to Settled Conversion (3 boxes in 4 weeks).

  • Lead the build and scaling of the Next Best Action (NBA) framework: a segment-aware, state-aware personalisation system that dynamically surfaces the right customer action at the right moment across web and app.

  • Drive measurable improvement in Settled Conversion rate through a high-velocity experimentation roadmap.

  • Own the full-surface onboarding experience: welcome dashboard, subscription management, meal selection flows, app onboarding layer, and CRM-triggered touchpoints — ensuring coherence and quality across every channel and surface.

  • Partner with Data Science and Engineering to define the data and ML: foundations that power personalised, segment-aware onboarding at scale.

  • Act as the connective tissue between squads and tribes: align the Activation funnel squad, CRM and Communications tribe, and App and Engagement team around a unified onboarding strategy and shared north-star metrics.

What they're looking for

  • Build deep consumer empathy through qualitative research, quantitative funnel: analysis, and direct customer engagement — and bring the early customer voice into every product decision.
  • Define and own success metrics for Onboarding: Settled Conversion rate, Box 1→2 and 2→3 conversion, app adoption rate, and unwanted box rate — and hold yourself and the squad accountable to them.
  • Own BAU operations: triage funnel issues rapidly, maintain onboarding health monitoring, and serve as the escalation point for anything threatening early retention performance.
  • Drive cross-functional alignment as a single-threaded leader across global: tribes and alliances — creating clarity and shared direction needed for the squad to ship at velocity.