The opportunity
At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.
What you'll do
Help develop the strategy and objectives for our Ad Serving platform. Build a: roadmap and lead a core team of engineers and data scientists to achieve it.
Align cross functional partners and teams beyond your immediate development: team to drive a shared vision. For example, Sales, Legal, Finance, Operations, and internal marketing teams.
Take a holistic yield management approach across direct demand and external supply channels.
Clearly communicate priorities, problems, experiments, and decisions across a: wide spectrum of audiences, from partner teams to executives.
Completely own your team's products, existing or new, from ideation through: development, launch, growth, and maintenance.
Understand Lyft Ads’ strategic and competitive position. Set your team's: goals, success metrics, and roadmap to align with Lyft's mission and drive maximum impact based on data analysis, market research and usability studies.
What they're looking for
- Serve as a champion of our advertisers and advocate for their needs at all levels of the company.
- + years of product management with a record of launching and scaling ad platforms from 0 to 1.
- Deep expertise in either real-time bidding or ad serving domains, with: experience working on one or more of the following: ad decisioning logic, targeting systems, scoring, ranking, advertiser optimization (e.g. impressions, clicks, engagements, conversions), yield optimization, integrations with SSPs and DSPs.
- Passion for Lyft and what we are trying to achieve in sustainable urban transportation.
