Staff Product Manager, Marketing Science & OptimizationActive$200K

New York, NY, United StatesMarketing

The opportunity

The Opportunity Marketing Science & Optimization is the engine that powers how HelloFresh allocates hundreds of millions of dollars in marketing investment globally. How we measure effectiveness, understand incrementality, optimize budgets, forecast outcomes, and connect…

What they're looking for

  • Scalable audience generation models powered by data science
  • Cross-channel activation strategies across paid and owned channels
  • Governance frameworks ensuring consistency, compliance, and scalability across markets
  • Ensure measurement directly informs investment decisions