Strategic CRM Marketing Lead (all genders)Active

HelloFresh
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Hybrid · Berlin, Berlin, GermanyMarketing

The opportunity

About the role: What's in the Box Based in Berlin and reporting to the Director of CRM in New York, you will act as a strategic partner to global marketing leadership, shaping how HelloFresh Group engages, nurtures, and converts prospective customers across 17 markets and six…

What they're looking for

  • Proven mobile channel expertise, including hands-on experience with SMS, Push: Notifications, WhatsApp, or in-app messaging campaigns.
  • Experience in collaborating with Product and UX teams to enhance customer: journeys and CRM functionality, also in partnering with Creative teams to drive the development of high-impact CRM campaigns.
  • Proficiency with CRM platforms (e.g. Salesforce Marketing Cloud, Iterable,: Adobe), data tools (e.g. SQL, Google Analytics, Tableau), and CDP tools for segmentation, personalization, machine learning, and reporting.
  • Strong analytical skills and a data driven mindset with confidence in: building/interpreting performance reports, extracting customer-insights, and decision making.