The opportunity
Every year, people across the world spend nearly one trillion dollars on groceries. But food is more than sustenance — it's identity, ritual, culture, and care.
What you'll do
Independently own and drive the research roadmap for the consumer innovation: workstream, partnering across product, design, data science, and engineering leadership to surface where research can shape strategy, unlock new opportunities, and push innovation
Lead generative, foundational research to understand how people think about: food, nutrition, and health — including mental models, motivations, barriers, and behavioral triggers
Apply behavioral science frameworks (e.g., habit loops, nudge theory,: behavior change models) to frame research questions and surface insights that fuel creative problem-solving and unlock new directions for product and design
Execute and oversee rigorous mixed-methods research: qualitative studies (in-depth interviews, ethnographic observation, diary studies, co-creation) alongside quantitative approaches (surveys, behavioral data analysis, concept testing at scale)
Translate research into compelling, actionable narratives that move: stakeholders to decisions, from early-stage opportunity framing to product launch validation
Own and evolve the team's understanding of the consumer, maintaining living: knowledge bases, personas, and journey maps that the broader organization draws on
What they're looking for
- Mentor junior researchers and contribute to the craft, culture, and standards: of the Instacart research organization
- Be a visible advocate for the customer across the organization, influencing: roadmap and strategy through the quality and clarity of insights
- + years conducting UX or consumer research in a product organization, with: meaningful experience in early-stage innovation or new product development
- Background or deep familiarity with behavioral psychology, behavioral: economics, or related fields - you understand the science of how habits form, persist, and change, and you bring that lens to your work
