Team Lead Growth OptimisationActive
The opportunity
The Team Lead, Growth Optimization executes growth initiatives by managing audience strategy and ad progression performance to drive acquisition and conversion improvements across key marketing channels. This role manages the day-to-day execution of Growth Optimization…
What you'll do
Manage and support team members across audience strategy and ad progression: initiatives, fostering strong ownership and clear priorities
Execute and drive Growth Optimization initiatives aligned with overall strategy and clear quarterly objectives
Contribute to the roadmap and priorities of partner teams by providing input: on audience strategy, experimentation and ad progression performance
Work collaboratively with Product, Marketing, AdTech and Analytics teams to: ensure aligned strategies and strong business impact
Drive data-based decision making by reviewing performance results and using: insights to optimize priorities within assigned areas
Oversee execution of audience strategy, experimentation and ad progression: initiatives to ensure continuous improvement of acquisition and conversion performance
What they're looking for
- Establish and maintain strong KPI tracking, reporting and performance: standards for assigned Growth Optimization initiatives
- Turn learnings from tests and performance analysis into clear actions and measurable improvements
- Ensure solutions are designed to scale across markets and deliver sustainable results
- Stay current on industry tools and best practices relevant to assigned channel and function
