The opportunity
Justworks is seeking a VP of Growth to accelerate customer acquisition and expansion across our portfolio while building more scalable, efficient ways to grow.
What you'll do
Lead the growth strategy and its commercial delivery. Translate company and: Marketing priorities into an integrated growth plan across acquisition, conversion, and lifecycle marketing. Share accountability for bookings and revenue outcomes, establish clear performance expectations, and connect leading indicators to financial results.
Strengthen sales-led acquisition. Grow qualified demand and pipeline through: integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Partner closely with Revenue to improve audience quality, routing, handoffs, and conversion across the buying journey.
Scale digital growth. Apply digital and product-led growth principles to: expand reach, reduce friction, and improve acquisition efficiency. Partner with Product and the Acquisition Engine team to develop digital-first hybrid journeys across multiple offerings and routes to purchase, connecting marketing demand with experiences that help customers evaluate, choose, and buy.
Develop lifecycle and expansion motions. Shape programs that help prospects: progress toward purchase and customers discover and adopt additional offerings. Connect segmentation, behavioral signals, messaging, and channel activation into relevant journeys, in partnership with Product Marketing, Revenue, Product, and Customer Success.
Manage investment across the growth portfolio. Allocate Growth Marketing: budgets, talent, and agency resources against business priorities. Evaluate channel performance, customer quality, and acquisition economics; make deliberate tradeoffs between immediate returns and longer-term growth capacity. Partner with Brand and Communications to connect demand creation and demand capture, using measures appropriate to each.
Build an effective learning and measurement discipline. Establish a practical: approach to funnel diagnosis, experimentation, forecasting, and performance reviews. Drive decisions with the best available evidence while improving instrumentation, reporting, and attribution. Communicate clearly what the data shows, where uncertainty remains, and what action you recommend.
What they're looking for
- Lead the growth strategy and its commercial delivery. Translate company and: Marketing priorities into an integrated growth plan across acquisition, conversion, and lifecycle marketing. Share accountability for bookings and revenue outcomes, establish clear performance expectations, and connect leading indicators to financial results.
- Strengthen sales-led acquisition. Grow qualified demand and pipeline through: integrated campaigns, account-based marketing, paid media, organic discovery, field programs, and nurture. Partner closely with Revenue to improve audience quality, routing, handoffs, and conversion across the buying journey.
- Scale digital growth. Apply digital and product-led growth principles to: expand reach, reduce friction, and improve acquisition efficiency. Partner with Product and the Acquisition Engine team to develop digital-first hybrid journeys across multiple offerings and routes to purchase, connecting marketing demand with experiences that help customers evaluate, choose, and buy.
- Develop lifecycle and expansion motions. Shape programs that help prospects: progress toward purchase and customers discover and adopt additional offerings. Connect segmentation, behavioral signals, messaging, and channel activation into relevant journeys, in partnership with Product Marketing, Revenue, Product, and Customer Success.
- Manage investment across the growth portfolio. Allocate Growth Marketing: budgets, talent, and agency resources against business priorities. Evaluate channel performance, customer quality, and acquisition economics; make deliberate tradeoffs between immediate returns and longer-term growth capacity. Partner with Brand and Communications to connect demand creation and demand capture, using measures appropriate to each.
- Build an effective learning and measurement discipline. Establish a practical: approach to funnel diagnosis, experimentation, forecasting, and performance reviews. Drive decisions with the best available evidence while improving instrumentation, reporting, and attribution. Communicate clearly what the data shows, where uncertainty remains, and what action you recommend.
- Turn operational constraints into prioritized requirements. Identify the: data, technology, workflow, and customer-experience improvements needed to unlock growth. Partner with GTM Effectiveness and Marketing Operations to translate Marketing requirements into sequenced capabilities while continuing to execute within today’s environment.
- Build and develop the Growth organization. Partner with the CMO to shape the: team’s structure, recruit strong leaders and specialists, develop existing talent, and clarify accountability. Establish operating practices that improve execution and reduce dependence on individual heroics. Lead directly where needed while building the management depth to operate at scale.
