The opportunity
Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma’s platform helps teams bring ideas to life—whether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI.
What you'll do
Set the strategy: Define the role video plays across brand, social, editorial, product launch, community, and event moments. Own the format architecture and the prioritization framework that decides what we make and what we pass on
Build franchises: Create and run a portfolio of recurring video programs that compound audience over time, alongside the campaign and launch work. Own the development pipeline for new formats and the call to renew, evolve, or retire a series
Build the engine: Decide what we produce in-house, what goes to agencies and directors, and what we source from creators, with the economics behind each. Own the video budget and vendor relationships, and build the standards we are missing today around briefing, review, rights, and asset reuse
Lead the craft: Set and hold the quality bar for video made anywhere under the Figma brand. Write and approve briefs, run creative reviews, and enable cross-functional teams producing their own video with guardrails and coaching rather than gatekeeping
Measure what matters: Partner with our Brand Marketing Technologist to define what good looks like for each format and franchise, instrument it, and report it in a way that changes what we make next
Grow the team: Lead, hire, and develop the video team and the external bench, and make the case for the resourcing the strategy requires
What they're looking for
- + years across video, brand storytelling, editorial, content strategy, or: production leadership, including several years leading a video function or team
- A track record creating and running recurring video franchises that outlasted: a single season and grew an audience
- Experience owning a production model end to end: the in-house versus agency versus creator call, a real budget, and the partner relationships behind it
- People leadership. You have hired, developed, and given hard feedback to: producers, editors, or an external bench
