The opportunity
Own the end-to-end VIP user journey across App and Web, including VIP purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
What you'll do
Own the end-to-end VIP user journey across App and Web, including VIP: purchase, user center, benefits center, referral, notifications, swag/benefit application, and event participation.
Improve VIP product experience by identifying user pain points and enhancing: benefit visibility, tier understanding, and overall usability for different VIP segments.
Design and execute growth and lifecycle initiatives to drive VIP acquisition,: activation, engagement, retention, and user recall.
Plan and run VIP campaigns and operational activities, ensuring strong: execution, QA, and post-campaign analysis.
Work closely with Product, Engineering, Design, Marketing, CRM, Sales, and: Regional teams to deliver scalable solutions using existing platform capabilities.
Use data analysis to monitor funnel performance, user behavior, campaign ROI,: and key VIP growth metrics, and turn insights into action plans.
What they're looking for
- + years of experience in product operations, growth, lifecycle marketing, or: product marketing, preferably in internet, fintech, crypto, or platform businesses.
- Proven ability to combine product thinking with operational execution,: especially for consumer-facing products or user growth scenarios.
- Experience in campaign planning and lifecycle operations, including referral,: notifications, reactivation, or engagement programs.
- Strong product sense, with the ability to write requirements, define user: flows, and work effectively with Product and Engineering teams.
- Strong analytical skills, including funnel analysis, cohort analysis, and campaign performance evaluation.
- High ownership, strong cross-functional communication, and the ability to: manage multiple workstreams in a fast-paced environment.
