VP, Marketplace ICHRA General Manager - LucieActive$240K–$315K

The opportunity

We're hiring a VP, Marketplace ICHRA General Manager to join our Lucie team.

What you'll do

  • Own Business Strategy & GTM Execution: Drive the commercial design, product positioning, and long-term go-to-market strategy to scale Lucie’s market share in the growing ICHRA landscape

  • Expand Distribution Channels: Identify, secure, and manage high-value business development relationships, including third-party administrators, agents/agencies, and employers

  • Align Product with Market Demand: Act as the strategic bridge between market demand and technical execution, collaborating with Product and Engineering leaders to build a scalable, seamless, and best-in-class enrollment experience

  • Lead Commercial Enablement: Oversee B2B marketing initiatives, broker training frameworks, and automated onboarding workflows to drive platform adoption and increase user utilization

  • Execute Upward Communication: Manage financial and operational performance metrics for the business line, regular reporting on progress, and presenting business results to executive leadership

  • Build and Manage a High-Performing Team: Recruit, mentor, and lead a cross-functional division spanning account management, partnership sales, tech, and business operations specialists

What they're looking for

  • Compliance with all applicable laws and regulations
  • Other duties as assigned
  • Work Experience: 15+ years of corporate experience, with clear progression leading high-growth business units, SaaS verticals, or commercial strategy divisions
  • Industry Expertise: At least 5+ years of dedicated experience within health insurance, insurance technology (InsurTech), or the employee benefits space