The opportunity
The B2B Marketing team is responsible for helping businesses understand, adopt, and get value from OpenAI’s products. B2B marketing is a major and growing priority for OpenAI as we scale our work with companies, developers, and institutions around the world.
What you'll do
Own the Mid-Market and SMB demand strategy, including segment priorities,: audience definitions, pipeline goals, program portfolio, investment recommendations, and quarterly roadmap.
Translate segment insights into integrated campaigns and always-on journeys: across web, email, paid media, webinars, content, partners, and sales-assisted follow-up.
Partner with Product Marketing and Sales to define ideal customer profiles,: buyer needs, priority use cases, value propositions, and offers for each segment.
Work with Web, Lifecycle, RevOps, SDR, and Sales to improve high-intent: conversion paths, qualification, routing, speed-to-lead, and follow-up quality.
Build a disciplined testing agenda across audiences, messaging, offers,: channels, landing experiences, and nurture paths, scaling what works and stopping low-impact programs.
Establish a segment-level performance view across lead quality, conversion,: qualified pipeline, velocity, efficiency, and downstream revenue outcomes.
What they're looking for
- Identify where programs and journeys can scale across segments and where: Mid-Market and SMB require materially different audiences, messaging, experiences, or sales motions.
- Create operating rhythms, briefs, and decision frameworks that keep: cross-functional partners aligned on goals, dependencies, owners, decisions, and next actions.
- + years experience doing B2B demand generation, growth, segment marketing, or: integrated campaign experience, ideally spanning both sales-assisted and higher-velocity motions.
- A track record of translating revenue goals into audience strategies,: campaign plans, funnel assumptions, and measurable pipeline outcomes.
