The opportunity
You’ll own APAC campaigns and content strategy and execution to drive awareness, engagement, and qualified pipeline. You will bring global campaigns and product launches into APAC by working with the local APAC marketing team to bring these campaigns to life.
What you'll do
Lead APAC integrated campaigns from brief to launch to retro: positioning, messaging, channel plan, asset plan, and timeline management across priority markets.
The types of campaigns you own will be very diverse. Campaigns owned will: span across product launches, demand generation campaigns, and brand campaigns.
Own the campaign content and assets that brings APAC campaigns to life: end-to-end, including: Define the content strategy, narrative, and key messages for each campaign (aligned to global positioning and regional insights).
Own the content plan and production of core campaign assets
Build and maintain modular messaging/toolkits for localization and reuse: across markets (especially Japan), ensuring quality and cultural fluency.
Deliver Sales enablement content tied to the campaign (one-pagers, pitch: decks, customer stories, talk tracks) to drive pipeline creation and conversion.
What they're looking for
- Create the local creative assets needed for the APAC campaigns.
- Partner with country/regional marketers to bring a campaign to life in APAC.: You will bring the APAC marketing team on your campaign journey and project plan the roll out.
- Bring global campaigns to APAC and create new campaigns from scratch in APAC: and if successful, package these up to roll out globally.
- Own campaign performance reporting and learnings: synthesize insights (what worked/why), recommend optimizations, and share clear readouts with regional and global stakeholders.
