App Marketing Team Lead (all genders)Active

HelloFresh
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Hybrid · Berlin, Berlin, GermanyMarketing

The opportunity

The role As Team Lead of App Marketing, you will take ownership of a critical execution function within the App Marketing team, leading a small team of Specialists across paid and organic app user acquisition globally. Your primary mission will be to drive channel performance…

What they're looking for

  • Support the integration of app marketing data into Marketing Mix Modelling: (MMM) and broader measurement frameworks in collaboration with Analytics teams
  • Identify and resolve technical, tracking, or setup gaps impacting channel: performance, while maintaining clear documentation, reporting dashboards, and operational workflows
  • –7 years of experience in digital marketing, including 2–3 years focused on: mobile/app user acquisition in a B2C subscription or e-commerce environment
  • Proven hands-on experience managing large-scale campaigns in Apple Search Ads: and/or Google UAC, with familiarity in paid social channels such as Meta and TikTok