The opportunity
Datadog is looking for a resourceful and creative Associate Field Marketing Manager to lead event strategy and execution for Datadog's AI product line across the East and Canada region. This role is ideal for someone who is passionate about AI and developer communities, enjoys…
What you'll do
Own the strategy, planning, and end-to-end execution of AI practitioner: events, hands-on workshops, and meetups across the East and Canada
Lead surround and off-site activations at major AI conferences (e.g., NVIDIA: GTC, Ray Summit, AI Engineer Summit, and similar industry events) to build brand visibility and drive engagement with target audiences
Partner with Product Marketing and AI/ML product teams to translate Datadog's: AI observability and LLM monitoring capabilities into compelling, technically credible event content
Design and continuously improve hands-on workshop curriculum and live demos: that showcase Datadog's AI products to practitioners and technical decision-makers
Build scalable, repeatable event playbooks and toolkits so programs can be: run consistently across multiple markets
Manage vendors, venues, budgets, staffing, and on-site logistics, ensuring: every event reflects Datadog's brand and delivers a seamless attendee experience
What they're looking for
- Partner closely with Sales and Field Marketing to align event strategy with: territory and pipeline priorities across NAMER
- Track, measure, and report on pipeline influence, attendee engagement, and: program ROI, using data to continuously refine the event mix
- Cultivate and grow relationships with AI developer communities, meetup: organizers, and local user groups to expand Datadog's reach and reputation
- Stay current on the AI/ML landscape and competitive events calendar to: identify new opportunities for Datadog to show up and stand out
