The opportunity
Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption.
What you'll do
Own and execute the integrated DACH B2B marketing plan, aligned with regional: priorities, local revenue goals, market opportunities, and customer needs. Partner closely with the DACH Consumer Marketing Lead to ensure B2B and B2C strategies and activities are coordinated and complementary, while retaining clear accountability for B2B pipeline and revenue outcomes.
Carry pipeline goals for DACH B2B marketing and be accountable for: demonstrating measurable contribution to pipeline creation, influence, opportunity progression, and revenue outcomes.
Partner closely with DACH Sales and GTM leadership on territory planning,: target-account prioritisation, pipeline goals, strategic opportunities, and quarterly business reviews.
Build full-funnel programs across field and executive marketing, demand: generation, account-based marketing, content, customer advocacy, partnerships, events, and digital channels.
Design programs around priority accounts and buying groups, tailoring: narratives and engagement for senior decision-makers—particularly technical C-suite audiences—and connecting customer proof, partner participation, content, and seller follow-up to create or advance opportunities.
Work in close partnership with Marketing Operations to define target: audiences, establish campaigns, maintain data and process quality, track performance, improve attribution, and turn results into clear recommendations.
What they're looking for
- Build a regular Sales, Marketing, and Marketing Operations pacing rhythm: covering pipeline performance, account engagement, campaign conversion, opportunity follow-up, risks, and investment decisions.
- Translate global campaigns, product launches, narratives, and assets into: locally relevant programs that reflect DACH market dynamics, language, industry priorities, and customer expectations.
- Work with EMEA specialist teams in London to bring the strongest regional: capabilities into the market, while serving as the voice of DACH in regional planning and prioritisation.
- Develop locally relevant customer stories and advocacy opportunities in: partnership with Sales, Customer Success, Customer Marketing, Comms, and senior customer stakeholders.